Today is the annual iPhone appreciation day. Lots, if not millions of people worldwide get their new, shiny devices. Designed by Apple in California, assembled in China. The launch of a new iPhone has grown into a phenomenon of pop culture. But what is this buzz all about? Is it still the hardware that matters?
In the beginning was the Hardware, and the Hardware came from Apple and IBM, and the Hardware was Apple and IBM. Then came the Software, and with the Software came Microsoft. IBM withdraw and left the Hardware to Dell and HP. Microsoft dominated the Software, and Apple got to the brink of bankruptcy.
Martin Gassner has been working for more than 20 years in the digital sphere. In this presentation at NEXT Berlin 2012 he shared his learnings from different art projects and explained how they can be applied to digital agencies.