cooala – your brands
Mike Schwede, Co-Founder, Biz Guy
cooala is a mobile app for playful and controlled interaction between brands and their fans. Actually irrelevant advertising disrupts us all and at the same time we are missing interesting stuff of brands we like. With our free mobile app consumers find everything they love in one place: 1. Rate and share what’s really cool [...]
HowTech
Egor Badaev, CEO
New technologies are emerging amazingly fast worldwide. People don’t immediately get familiar with new devices/software/web services so they ask Google (Yahoo, Bing) ‘how to work with it’ or ‘what can I do with it’? HowTech is a web resource that gives answers to people asking that kind of questions. We currently have over 2,000 educational [...]
Catalyx
Guy White, Founder
Only 0.5% of people that follow a brand on social media interact with it in any 1 week. Yet, 53% of online adults follow a brand. So clearly companies do not know how to engage their networks, yet people are open to joining a branded community. Imagine the potential for companies if they could dramatically [...]
RankSider
Wahid Rahim, Founder
RankSider is the platform for native advertising. RankSider solves the problem of banner blindness, sense nobody clicks on display ads anymore. Advertisers want other ad formats and native ads (advertorials, sponsored posts and sponsored social media updates) are the future. RankSider already connects over 1500 advertisers with over 2500 publishers for native ads. Everyone thinks [...]
Jeroen Wijering
Chief Digital Architect, Longtailvideo
Jeroen ‘JW’ Wijering developed the first version of his ‘JW Player’ – an open source online video player – back in 2005 while he was still a student at the Design Academy Eindhoven. In those days internet video was still in its infancy and video websites, such as YouTube, did not yet exi […]
Jan Beckers
CEO, HitFox Group
- Founder & CEO HitFox Group
- Co-Founder SponsorPay
- Co-Founder Madvertise
- Co-Founder Absolventa
- Former Editor-in-Chief @ Gruenderszene.de
--> More than 400 jobs created at age 30 […]
René Bellack
Vice President Client Services Telecom Practice Group Germany, The Nielsen Company
René Bellack is Vice President Client Services – Telecom Practice Group Germany – at Nielsen, a global information and measurement company with leading market positions where he is responsible for driving integrated solutions to be delivered in the telecoms vertical as well as positioning and l […]
The Future of Fashion Media
Ralf Hirt, Glam Media
Internet usage is becoming increasingly fragmented. People spend their time online on a variety of websites. Therefore Glam Media aggregates various blogs, which together reach a critical mass of users and attract advertisers. At NEXT Berlin Ralf Hirt presented the concept.
The Velocity of digital business
By Adam Tinworth
Ajaz Ahmed and James Hilton from AKQA give us seven rules for doing great work in advertising
The 2012 bubble has a name: Social Media & Advertising Agencies
By NEXT Berlin
Official blogger Dimitris Kalogeropoulos asks if we’re in a social network bubble – or a social media one – and if the bubble bursting will herald the post-digital age.
Kjero
Thomas Metzler, Founder & CEO
Kjero.de is a TRYVERTISING platform that allows marketers to book product experiences in a given number of german households just as easy as online advertisement. We’re convinced that a trial is the best and most authentic way to market a fast moving consumer good (FMCG). Kjero was founded in 2010 and already did successful Tryvertising [...]
The Post-Digital Week – 1st April
By Adam Tinworth
The week in post-digital thinking, starting and ending with watches…
The Post Digital Week – 19 Feb
By Adam Tinworth
The best post-digital-related reading from around the web from the week ending 19th February 2012
Thomas Strerath
Group CEO, Ogilvy & Mather
Thomas Strerath, 46, is certainly one of the most disputatious and innovative agency executives. With his ideas and initiatives, he does not only provoke fierce discussions in the industry, but constantly pushes back its boundaries and shapes the self-understanding of advertising agencies. He […]
David Eicher
Geschäftsführer, Webguerillas GmbH
Founder and CEO of webguerillas GmbH, one ofvthe hottest ad agencies in the digital space. […]
The Post Digital Week – 12 Feb
By Adam Tinworth
The latest post digital reading (and quite a bit of viewing) from around the web. Bikes, avatars and more…
Martin Meyer-Gossner
Founder & Managing Director, The Strategy Web
Martin Meyer-Gossner (43) is founder and managing director of the management consulting business The Strategy Web GmbH. The company advices and supports management teams in big enterprises as well as start-ups in Europe from different industry sectors on topics like internationalization, business de […]
Carsten Frien
Co-Founder & CEO, madvertise
Carsten Frien, CEO & Co-Founder of madvertise, is responsible for strategy development, business development, investor relations, HR, legal, product and technology. Prior to that, he was Managing Director UK for Tipp24 AG and held a number of executive positions for AOL in Hamburg and London (UK) […]
Robert Wauer
Managing Director, azionare
Robert Wauer has been into social media from the early stages of this market. His more than ten years of experience in digital marketing started with video data mining and interactive film projects where Robert holds four patents. Meanwhile he is Founder and Managing Director of Azionare GmbH, b […]
The new ecosystem of display advertising
Robert Lang, Criteo
Not long ago the display advertising market seemed to be very easy: Advertisers bought inventory at publishers or asked agencies to do this for them. Nowadays the display advertising ecosystem is much more complex, with numerous new players joining the market: DSPs, SSPs, Trading Desks, Ad Exchanges, and many more. But who are all these [...]
Shift from Television to Online Video
Ekow Yankah, castaclip GmbH
The increasing digitalisation has a major influence on the distribution facilities of media content. Meanwhile consumers can decide for themselves where und when to watch online videos. Moving images can be easily consumed and marketed on thousands of websites on smartphones, tablets and conventional PCs. This opens up incredible opportunities for producers and advertisers but [...]
"Die Wahrheit" – Communication in post-digital times
Marcel Loko, Zum goldenen Hirschen GmbH
How does communication in post-digital times change? What does that do to business models? What influence does that have on the behavior of politicians as well as on consumers? How do social networks influence all of us and how should we react to the technological and social changes? –> Everyone is more powerful than we [...]
Targeting in the Multi-Stop Era of Video Content: Delivering Images in Motion to Digital Destinations in Motion
Mathias Blüm, clipkit GmbH
Reaching consumers with the emotional and entertaining value of video content and ads is defined by a major challenge: Users don’t go to a one-stop video destination like TV or YouTube anymore. In order to match their multi-faceted interests, they assume to find moving images on all digital destinations, like website context or devices. Mathias [...]
Mega trend of deportalization: How vertical content networks can compete with well established portals
Stefan Pfannmöller, netzathleten media
Stefan Pfannmöller, founder of netzathleten media, illustrates how the mega trend of deportalization changes the way online advertising budgets will be spent in future.
