
About NEXT Service Design Conference
NEXT Service Design is the European conference for designing digital services. Its focus are design methods including design thinking, user-centric design and interaction design. It attracts individuals, who share the same goal: Creating innovative digital services and extraordinary customer experiences.
At the first NEXT SD event in October 2012, brands, agencies, designers and leading experts from academia from all around Europe discussed the future of digital services. In inspiring talks and hands-on workshops, they shared insights and presented innovative projects, the best cases as well as state-of-the-art approaches. A great opportunity to connect with thought-leaders, experts and the most creative minds of the Service Design industry.
Please find impressions of NEXT Service Design conference in our video blog and below. Service Design will also be a big topic at NEXT Berlin on April 23 & 24 in Berlin.
What the startup world needs: service design
By Adam Tinworth
We’re in danger of forgetting the user in a whirlwind of product-focus, aquihires and pivots. Perhaps the time has come to think more about the user than the product – and that means service design.
The joy of the physical in a virtual world
By Adam Tinworth
It’s easy to think in terms of physical goods like CDs and books being supplanted by their virtual successors.
Ignite Talks at NEXT Service Design
By Marina Lenz
We wanted the NEXT Service Design not to end buy cheap cialis with everybody going home after the last keynote. Instead, we wanted the service design community to have the opportunity to go on stage and share their inspiring ideas. So, the conference concluded with eight short & crips Ignite Talks: – Buy viagra online [...]
A Message from your Mobile
Matt Edgar, Freelance
At NEXT Service Design, Matt Edgar talked about the evolution of smartphones, our very special relationship to them and told their story: the early years from conception to infancy.

Programme
The conference programme will consist of inspiring keynotes, panel discussions and hands-on workshops. Detailed information will be given within the next weeks. The programme for the main stage is already up.
Blundstone Osterberger (SinnerSchrader) and Peter Bihr (freelance Digital strategist) are the curators of the conference.
Blundstone is Managing Director of the Hamburg-based digital agency SinnerSchrader. Before this, he managed the London office of the international design and consulting firm Method, worked at HUGE Inc, Wunderman/Y&R Brands and Digitas. He has supervised various projects for key accounts in the field of strategic innovation, digital retail, service design and design thinking as methods for developing new markets and business strategies.
Peter Bihr is a freelance Digital Strategist and he has been a curator for NEXT Berlin since 2011. In addition, he regularly organises future-oriented events like the Cognitive Cities Conference, Ignite Berlin and TEDxKreuzberg.
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Why attend?
Service Designers
NEXT SD attracts agencies, designers, brands and leading academics from all around Europe. Discuss the best cases, state-of-the art methods and innovative approach with experts in the field of service design. Broaden your network and connect with European thought-leaders and the most creative minds. SD12 also provides you with the unique opportunity to complement your knowledge on Service Design with the latest findings from academic research.
Brands
At NEXT Service Design, experts, thought-leaders and the most creative minds from both Service Design theory and practice will share insights and impart relevant knowledge for your business. Be inspired by keynotes on innovative projects and state-of-the-art methods, panel discussions and hands-on workshops. Network with service design agencies, leading academics from the field or cooperate with other brands pursuing the same goal: Creating innovative services and extraordinary customer experiences.
Academics & Scientists
Experts from academia, European brands, agencies and designers will cross-fertilise and complement each others findings at NEXT SD. The conference connects experts from theory and practice, who are interested in the future of digital service design. Broadening your network at the conference will smooth the way for joint projects and stimulate open discussion.
Location
NEXT Service Design takes place at Alte Münze Berlin - a venue centrally located in the heart of Berlin, close to Alexanderplatz. What used to be a mint for more than 60 years, is now one of the German capital’s coolest event locations. At Alte Münze, history meets design, art and media. Its rough industrial look creates a unique ambience, which various brands have used for events, e.g. JS Conf, Red Dot Design Award, Levi’s and Calvin Klein.
Alte Münze Berlin
Molkenmarkt 2
10179 Berlin, Germany