BREATHING DIGITALLY – WHY WE’VE JUST TAKEN THE FIRST BREATH IN DIGITAL
Manuel Stolte, SinnerSchrader, Head of Insight and Strategy
(this workshop session will be held in german)”Post Digital – oder was digital mit Sauerstoff gemein hat und warum wir digital erst an einem richtig spannenden Anfang stehen” Speaker: Manuel Stolte und Jan-Philipp Jacobsen
Track:
Workshops
WHY BRANDS NEED TO BECOME MEDIA
Wolfgang Block, Philipp und Keuntje,
Christian Rätsch, Deutsche Telekom,
Torben Hansen, Philipp und Keuntje,
Matthias Wagener, Philipp und Keuntje,
The ten most important questions for your own content marketing strategy
Track:
Workshops
case studies – big data for startups in a post-digital world
Gerald Bäck, archify, Founder archify
Post-digital is not anti-digital, and lot of the services that blur boundaries between the digital and real worlds are cloud-based.
2 Votes
Track:
Technology
Proposed by:
Walter Palmetshofer on 13/12/2011
Viral is a myth – Growth Opportunities Beyond Social Networks
Nils-Holger Henning, Bigpoint, Chief Communications Officer
With the launch of the new social network Google+ and Zynga’s initiation of “Project Z”, the change in the social network landscape is bringing new discussions and opportunities for the online gaming industry. Facebook has rampantly established itself as a legitimate gaming platform for social and casual games, but the future will not be beholden [...]
76 Votes
Track:
Experience
Proposed by:
Katharina Frank on 13/12/2011
New ways to build a startup with partner and funding networks
Florian Schindler, BBDO, Managing Director
Corporations need new models to create new innovations and become a part of new business networks. Startups are important for growth and economies and it is crucial for corporations to create an ecosystem to work with startups and build entrepreneurship inside the corporation too. Examples, how corporations and startups can work together.
4 Votes
Track:
Startups
Proposed by:
Jouko Ahvenainen on 13/12/2011
The Social Future of Travel
Axel Schmiegelow, itravel, Geschäftsführer
A number of new startups, such as Wanderfly, Trippy.com, and others are trying to bring social to the travel decision of the customer. My keynote will show how Social / Local / Mobile radically changes the choices and perceptions of travellers and how the industry needs to adapt.
3 Votes
Track:
Experience
Designing for the Internet of Things
Olof Schybergson, Fjord, CEO
Chips are now so cheap that we can put them in everything. As a result, everyday items are getting smarter and becoming connected to the world around them. While this interconnectedness will no doubt improve our lives, it also creates great scope for things to go wrong – with catastrophic consequences. Users already deal with [...]
2 Votes
Track:
Technology
Proposed by:
Chris Herbert on 13/12/2011
Designing the extended human
Andy Goodman, Fjord, Managing Director
We’re rapidly approaching the age of the Extended Human; an era which will be marked by the opportunity to invent a huge range of almost unimaginable technologies, many of which have deep moral questions at their core. Society is already changing to reflect the new ‘Agequake’, as roles and behaviours are no longer dictated by [...]
2 Votes
Track:
Technology
Proposed by:
Chris Herbert on 13/12/2011
User insights in a post-digital world
Olof Schybergson, Fjord, CEO
The next generation of digital devices is evolving before our eyes, as apps add new and unforeseen capabilities to the latest smart devices. Just as quickly, users’ expectations and habits are evolving to adopt and shape new devices and services. Consumers want mobility; their screens now have go where they do, and they use different [...]
2 Votes
Track:
Creative
Proposed by:
Chris Herbert on 13/12/2011
Megatrends: the 8 things which will change our lives forever
Andy Goodman, Fjord, Managing Director
Recent advances in mobile and wireless technology have led to real innovation and advances in services, use-cases and technological ability. With chips constantly becoming cheaper and many breakthroughs on the cusp of going mainstream, the next few years hold a lot of promise for the mobile and wireless industries. Andy Goodman will outline the 8 [...]
4 Votes
Track:
Mobile
Proposed by:
Chris Herbert on 13/12/2011
What the next big thing on the Internet? TV.
Marcel Duee, Ubertweek GmbH, Co-Founder
It happened before: We have seen how media industries have been disrupted by digital distribution channels. What happened to TV? Is Youtube the future of tv, yet? Does it feel like? Or is it itunes? Netflix? Hulu? Which pieces are missing to have an experience which is comparable with music consumption, nowadays? Which players are [...]
3 Votes
Track:
Startups
Social Data & the Social Customer
Marco Ripanti, Spreadly, CEO
The social customer is causing business to change. Since the birth of the internet, the social customer has been on a path of gaining influence everyday. This disruption of a business and consumer relationship is forcing organizations to adapt, change and evolve into a fully collaborative social business.
19 Votes
Track:
Experience
From Dropping Knowledge to Growing a Solution
Basti Hirsch ッ, playDUcation, Education Activist
In the future, learning will happen outside the walls of the traditional classroom and the smartest societies will find new ways of educating their citizens in a networked, constructivist manner.
54 Votes
Track:
Keynote
The Brand is Dead
Louisa Heinrich, Fjord, Group Director Strategy
Once upon a time, a \'brand\' did not amount to much more than a logotype and colour palette. Of course today, we\'ve moved on and marketing professionals all agree that brand identity is a complex process that has to cover everything from tone of voice to interface design. So why is it that the initial [...]
3 Votes
Track:
Creative
Proposed by:
Beatrice Kahl on 13/12/2011
Brand Management In The Digital Age.
Klaus Schwab, diffferent Strategieagentur, Geschäftsführer
‘Digital lifestyles’ change the basic rules of communication for brands. Digital media leads to more transparency, democratisation of information and self-organisation; resulting in more freedom and more empowerment for customers. The recent evolution of digitalisation created new playgrounds with their own rules – that successful brands must understand and keep up to date with in [...]
22 Votes
Track:
Creative
The new ecosystem of display advertising
Robert Lang, Criteo, Head of Central Europe
Not long ago the display advertising market seemed to be very easy: Advertisers bought inventory at publishers or asked agencies to do this for them. Nowadays the display advertising ecosystem is much more complex, with numerous new players joining the market: DSPs, SSPs, Trading Desks, Ad Exchanges, and many more. But who are all these [...]
2 Votes
Track:
Technology
Real Time Bidding and a question of relevancy
Robert Lang, Criteo, Head of Central Europe
34.8 million – that’s the amount of hits you get when doing a Google search for Real Time Bidding (RTB). Considering that this topic started to become big in 2011, that’s an immense number of hits. There are numerous voices out there talking about RTB, saying: RTB is completely changing the way of display advertising; [...]
1 Votes
Track:
Technology
The Future of Music
Thorsten Lüttger, musicplayr.com, CEO and Founder
Social Media has changed the way we experience music. There are a lot of online services out there which change the way we listen and feel music. But when it comes to music, many things are broken: 1. Music is diverse & rich – current tools do not support that, and MTV and Myspace are [...]
111 Votes
Track:
Creative
Proposed by:
Jens Wernscheid on 13/12/2011
Emergent Design: How the Skeuomorph helps us to think about Non-Human Agency
Dan OHara, University of Cologne/ Philter Phactory, Philosopher & Lecturer, University of Cologne/ Head of Research and Development, Philter Phactory
Many of the design features of web 2.0 software are not the product of human design, but of skeuomorphism – a type of technological evolution. The once-obscure term ‘skeuomorph’ has now entered the vocab of software designers, partly in irritated response to Apple’s perceived overuse of design forms that imitate physical precursors: the ‘page turn’ [...]
16 Votes
Track:
Keynote
Proposed by:
David Bausola on 13/12/2011
Shift from Television to Online Video
Ekow Yankah, castaclip GmbH, CEO
The increasing digitalisation has a major influence on the distribution facilities of media content. Meanwhile consumers can decide for themselves where und when to watch online videos. Moving images can be easily consumed and marketed on thousands of websites on smartphones, tablets and conventional PCs. This opens up incredible opportunities for producers and advertisers but [...]
7 Votes
Track:
Technology
Proposed by:
Nadine Kupfer on 13/12/2011
Digital Publishing on Tablets – the \"Keep it simple stupid\" approach
Daniel Höpfner, PressMatrix, CEO
The digitalization of the world of media is in transation for a while now. At least since the market launch of the iPad in April 2010 nobody can ignore the trend. Daniel Hoepfner has founded and supported several high tech companies, especially in the field of the mobile industry. With PressMatrix he has recently started [...]
8 Votes
Track:
Mobile
Proposed by:
Nicole Schaar on 13/12/2011
The future of insurances –
Frank Riemann , easyCARD, CEO
Cut out the middleman – well known concept. But what if the customer is the middleman? Frank Riemann explains why at easyCARD if you insure a product they only want to know about the product – not the owner. And how to cut down the paperwork on all sides, and the marketing costs, and the [...]
7 Votes
Track:
Startups
Proposed by:
jonas kristen on 13/12/2011
Competing for the digital consumer
Erwin Plomp, eValue Europe AG, CEO
Shifting media consumption opens up a plethora of opportunities for (internet) entrepreneurs. What are you going to do with this? The new digital consumer in numbers: • 1 billion “tweets“ • 700 million Facebook users; average time spent per person 7 hours • 90 million Pandora listeners • 70 million „Grouponers“ alone • 510 million [...]
1 Votes
Track:
Startups
Proposed by:
Maike Bierbaum on 13/12/2011
Take your TV along: what the new mobility means for the advertising industry
Shirlene Chandrapal, smartclip, Vice President Connected TV
TV goes mobile and consumers are accessing “their” content from wherever and whenever they are and what is more will comment, like, dislike, tweet and thus will influence the content itself. Shirlene Chandrapal will explore the impact of the changing consumer behavior on TV as we know it and highlight opportunities and challenges for consumers, [...]
6 Votes
Track:
Mobile
Proposed by:
Maike Bierbaum on 13/12/2011