Jess Erickson will kick off this workshop with a introduction to the Berlin Geekettes community. Berlin Geekettes (BG) is an organization uniting, mentoring and promoting women in tech. BG offers the weekly blog series 'Berlin Geekette of the Week', monthly meet-ups, and connects women from all areas of tech expertise – spinning professional and personal relationships which provide support, connections, and inspiration for all members. BG has recently launched a mentorship program to connect current professionals with aspiring students and this spring kicked off Germany's first all female hackathon.
Julia Hartz talks about a key element in attracting great talent to your start up: company culture. She will discuss how entrepreneurs can create an atmosphere that is geared towards both men and women – and why this matters hugely in the struggle to employ and retain the best and brightest talents for your company. At her company Eventbrite, more than 50 percent of the leadership team are female, half the workforce are female.