May 5-6, 2014

bcc Berlin

days to go.

This is the new normal

#next14

The Business of Service Innovations

The freelance brand advisor Dean Crutchfield held a fantastic keynote at NEXT Service Design 2013 about consequences for businesses that are not open for innovation.

“Service innovation is the best opportunity to change the world we have right now. Germany is the one country that’s actually getting it done right now –  but 65% of the world is service-based businesses. Most CEOs would rather put out a BBQ with their face on it that innovate. ‘There are three ways to lose money: gambling, divorce and innovation,’ said one.”