Digital technology could be the bedrock for a revival of manufacturing in the UK:
That is a different kind of customer for UK manufacturing. It is a digitally-empowered one and to understand him/her, the industry has to adapt. Once that customer has a product they are happy with, they will look for funding through Kickstarter or sell their product online through Etsy or Folsky. (Most of these digital services were not developed in the UK, I hasten to add.)
Social media should move beyond being a tool of the marketing department and start to transform businesses.
Perhaps, indeed, companies should evolve to the point where they're a network of projects:
A project is exactly this: a network of interdependencies created to achieve a precise goal in a well-defined time frame . A project is a system with a precise duration. A company viewed as a system is therefore a network of projects, and the orderly creation and timely completion of these projects should accomplish the stated goal of the network.
I think there's plenty of evidence there that post-digital is the beginning of something, not the end of it, don't you?
[Image: Aram Bartholl from Aram Bartholl: The Speed Book, Copyright Gestalten 2012 ]